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Optus has become the latest tech player to move into the NSW Government’s Sydney Start Up Hub, with the telco launching the Optus Innovation Hub, aimed at hooking up small and medium-sized businesses (SMBs) and start-ups with technology to drive innovation.

The new Optus Innovation Hub was officially launched on 12 June, operating as an extension to the Optus SMB Yes Business platform by collaborating with SMBs and startups in a bid to use technology to tackle current and future SMB issues.

“The Innovation Hub is designed to solve and explore challenges and opportunities and foster new ways of thinking to provide Optus SMB customers with the best user experience and prospects for growth,” Optus SMB vice president Matt Ball said.

“SMBs are the backbone of the Australian economy and it’s incredibly important for Optus – as a business partner for SMBs – to invest in new ways of supporting their growth and success,” he said.

In addition to start-ups and SMBs, Optus said it will invite corporate partners, customers and other innovation leaders from across the wider network of Optus and its parent company, Singtel, to contribute to the new hub through collaboration and knowledge sharing.